About the Role
Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline
Leading sales strategies and execution across all channels
Monitoring and optimizing campaigns and programs
Developing customer personas and knowing their buying preferences
Knowing the company’s brand and products inside and out
Assisting in content development to target consumers throughout the customer lifecycle
Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies
Identifying new markets and advertising tactics to encourage business growth
Measuring and analyzing campaign and marketing success
Delivering performance reports to leadership and departments you partner
Gather, research and prepare communications material for internal and external audiences
Develop, implement and evaluate communications strategies and programs
Assist in the preparation of brochures, reports, newsletters and other material
Requirements
Bachelor’s or Diploma College or university degree in marketing, business, or related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Proficiency in Adobe Illustrator
Knowledge and experience with traditional media is an asset
Candidates must have fluent English
French and Spanish would be an asset